Eco-Friendly, Simple & Classic Fashion
At our store, we’re committed to eco-friendly choices in every part of our business. Sustainability is at the core of what we do, and we’re proud to offer simple, casual, and classic styles while minimizing our impact on the environment.
The fashion industry contributes significantly to waste—around 85% of textiles end up in landfills, with many items never even worn. We’re doing things differently. By partnering with on-demand suppliers, we only produce items when you place an order. This allows us to avoid overproduction and reduce textile waste.
Every product you see in our catalog is made specifically for you. Once you place your order, we start creating your unique, high-quality piece.
We use a variety of eco-friendly printing methods, including direct-to-garment (DTG) printing, where ink is sprayed directly onto the fabric and absorbed, and direct-to-film (DTF) printing, which transfers designs onto a film before applying them to the garment. Both methods are designed to reduce waste and use less energy. Our Kornit printers, used for DTG, generate almost no wastewater, and all our inks are Oeko-Tex™ certified, water-based, vegan, and free of harmful chemicals.
We also offer embroidery, using Oeko-Tex™ certified threads, ensuring that our embroidered products are durable, safe, and environmentally friendly.
Our eco-friendly product collection consists of items made from at least 70% organic or recycled materials, ensuring you get sustainable, classic pieces that are better for the planet.
We’re also conscious of our packaging. All items shipped from our in-house facilities come in post-consumer recycled (PCR) plastic mailers, reducing the environmental impact of traditional packaging while still protecting your order.
With our simple, casual, and classic styles, you’re not just getting a great product—you’re making an eco-friendly choice that supports a healthier planet.